Charlotte Street Hotel, Firmdale Hotels

Set on one of Fitzrovia's most attractive streets, Charlotte Street Hotel enjoys a prime location, surrounded by independent cafés, acclaimed restaurants, and stylish bars. Soho, Covent Garden, Oxford Street, Regent Street, and the British Museum are all within easy walking distance, while nearby Tottenham Court Road Underground Station offers excellent connections across London. It is in a central location without seeming excessively touristy

Art and design appear everywhere, but the atmosphere is playful, not precious. Alongside Kit Kemp's bold fabrics, large headboards, and unusual colour matches, pieces inspired by the Bloomsbury Group add a nod to the area's literary history. Both the drawing room and the library have fireplaces and very comfortable seating, which gives the hotel the feel of a refined private house.

The room sizes are generous, starting at 24 square metres, combining spacious proportions with Firmdale's well-known attention to detail. Each room has its own mix of fabrics, artwork, and specially made furniture.

Oscar Bar & Restaurant has a relaxed, neighbourhood atmosphere serving modern British cuisine. The bar is just as welcoming whether you're having a drink in the afternoon or a cocktail in the evening, and the outdoor terrace is particularly good when the London weather allows.

Guests can use a well-furnished gym and enjoy massages and beauty treatments in their rooms. The hotel also features a private screening room, hosting regular Film Club evenings that add a distinctive touch to the standard range of five-star facilities.