Ham Yard Hotel, Firmdale Hotels

Tucked away in a quiet pedestrian courtyard just moments from Piccadilly Circus, Ham Yard Hotel enjoys one of central London's best locations. Soho, Mayfair, Covent Garden, Regent Street, Carnaby Street, Leicester Square, and the West End's famous theatres are all within easy walking distance, making it an ideal base for shopping, dining, sightseeing, and entertainment. It feels more like a hidden urban village than a traditional city hotel.

The interiors feature bold colours, patterned fabrics, contemporary art, custom furniture, and quirky objects, yet still feel far from formal. When guests want to relax, they can retreat to the peaceful drawing room and library.

The rooms are spacious, starting at 31 square metres, with Kit Kemp's bold design balanced by practical comfort. Spacious suites and serviced residences are ideal for long stays, offering studios through to two-bedroom layouts, complete with kitchens and separate living areas. Families are well looked after, with many rooms accommodating 3 people, while the Deluxe Junior Suite can accommodate 4.

The Ham Yard Bar & Restaurant serves seasonal British and European food, with much of the action centred on its vibrant outdoor terrace. The bar is stylish and a perfect place for cocktails before heading out to the West End.

Ham Yard has far more to discover than you might expect from a Soho hotel. Downstairs, The Croc features its own 1950s-style bowling alley, lounge and bar. There’s also the Soholistic Spa, a well-equipped gym and a private cinema, while the rooftop garden and terrace offer a quieter escape above the streets of Soho.