Broadwick Soho

Broadwick Soho is at the junction of Broadwick and Berwick Streets, placing you in the heart of one of London's most lively areas. Carnaby Street is a short distance away, and Regent Street, Oxford Street, Chinatown, Covent Garden, and the West End theatres are all within easy walking distance. Piccadilly Circus and Tottenham Court Road stations are nearby, making it easy to get around London.

Broadwick Soho has no sense of restraint, and that is exactly why we like it. Martin Brudnizki blends Jazz Age glamour, Italian influences, and English eccentricity with rich colours, patterned fabrics, striking lighting, and an impressive assortment of art.

Rooms are richly layered and full of personality, featuring custom-made furniture, bold fabrics and playful details that reflect the hotel’s glamorous Soho character. Deluxe Rooms offer more space to unwind, while the suites take things up a level. At the top, the Penthouse has its own living room and cocktail bar, opening onto a large private terrace with sweeping London views.

The hotel’s signature restaurant captures Soho’s lively spirit, with bold cooking, glamorous interiors and a buzz that lingers into the evening. For something quieter, the residents-only Nook offers an intimate fireside retreat. Rooftop bar Flute is the place for cocktails, with sweeping West End views that are especially impressive at sunset.